Texting and driving is a modern plague that results in 1.6 million crashes a year. Many of the victims happen to be young teens. While there might be attempts to outlaw all texting behind the wheel, it’s a tough law to reinforce.
And that's where this new PSA called TextsWreck comes in. The aims is to spread awareness of these dangers–-ironically, through an animated emoji text message campaign. Check it out below:
Obviously, no real car crash will ever be this cute, but the animation gets the message across in a direct, engaging way.
To receive and then send this emojified PSA text, visit
TextsWreck.com from your phone. There's also a petition to get the TextsWreck burning car symbol into Apple’s official emoji library as part of their effort to "stop texting and driving forever.”
Sign the petition here.