What if we told you that people will find you more attractive and cooler if you chew gum with a smile on your face instead of silently looking like a creep?

This was revealed in an experiment for Beldent (the South American name for Trident gum). With the help of Del Campo Saatchi & Saatchi, the experiment was conducted at the Museum of Contemporary Art in Buenos Aires and involved asking museum-goers to rate the appearance of several pairs of identical twins. Here's what happened:



Based on the response, 73% of those polled said they favored the twins who were chewing gum. Of course, there's probably nothing "scientific" about the whole thing, but even we have to admit that the twin without gum looks miserable as hell.