Google has an update to its search app, making Google Now as useful on iOS as it is on Android. This means iPhone users can enjoy all the cool features like Google notifications on news and more to what time you have to leave your house for that appointment you made.
While Google Now has been available for iOS for six months already, the full featured Google Now includes notifications and reminders and new cards for concert tickets and boarding passes. You can also use the phrase "OK Google" to get the app to do your bidding when it is open. Just like Google Glass!
All this brings Google Now for iOS up to the same level as the Android version—at least for in Jelly Bean. The equality might be short-lived since a KitKat update in a couple weeks is supposed to add some new features. And while things like being able to say "Ok Google" anywhere are going to be exclusive to the Nexus 5 for now, they'll probably roll out elsewhere eventually.
Privacy hawks, on the other hand, will note that Google Now gobbles up tons of data including information from third parties and location*. And hey, without that, how would Google know where you are and where you want to go? But then again, that's exactly what you're asking for. [
TNW]
* Pro tip: Google Now will also turn on locations services all the time, so you might go into Settings and turn that off if you care at all about battery life.