Coca-Cola and agency Grey Dhaka decided to turn recycling into a game to help clean up Dhaka, Bangladesh, and the world. They created an arcade game powered by empty plastic bottles!
Instead of dropping a coin through a coin slot, people had to drop a Coca-Cola bottle through the bottle-shaped slot to play a Pong-like video game.
The game machine traveled to six different locations around Dhaka over six days. Watch the video below: