Samsung follows in P&G's footsteps to pay tribute to disabled athletes in this ad, titled "What's your problem? Sport doesn't care". The tribute shows athletes in the dead of winter to practice and how they persevere.

The ad "calls attention to the fact that we all have problems, but sport makes no distinctions. In the eyes of sport there is no ability or disability, all that matters is the energy and determination of athletes and that they give all to achieve their goals."

The latest ad is part of the brand's campaign honoring athletes at the Sochi 2014 Paralympic Winter Games, which start March 7.



Last week we posted Procter and Gamble's tribute to paralytics. Here's P&G's Thank You, Mom Tough Love Sochi 2014 Paralympics Spot.