Samsung's new ad for the Galaxy Note 3 uses a video of LeBron James throwing down a dunk to show off the new phone/tablet's huge-ass 5.7-inch HD screen, contrasting it with "this other phone" and its less pixel-dense 4-inch display.

"Shouldn't we enjoy this high-definition jam on a screen that's actually high definition?" asks the narrator. "Boo-yah!" he adds, enthusiastically.

Samsung's latest push comes weeks after the leading Android phonemaker's marketing team was rumored to be policing Apple logos in Sochi. Samsung, of course, denied the rumors.

Watch the ad below: