Cameras on smartphones are pretty damn decent these days, but the Olloclip lens will add whatever the iPhone is missing.

The Olloclip started as a Kickstarter project roughly a year and a half ago and is now an $11 million business, according to company execs.

They sell change-pocket sized 3 in 1 iPhone lenses that let you add fisheye, wide angle and macro lenses. The latest set offers three different macro magnifications: 21x on one side, 14x on the other, and 7x when you unscrew the 14x. The lens will sit perfectly over the smartphone's built-in lens.