Richard Branson is the type of guy who does everything over-the-top. And the same can be said about his publicity stunts that have involved scaling buildings, flying over the ocean in a hot air balloon, dressing in drag, and kite-surfing with a naked passenger on his back.

That image shot by photographer Stephane Gautronneau features the billionaire kitesurfing with naked model Denni Parkinson. In this clip below, Branson finally reveals just how the photoshoot came about, along with what his wife did upon seeing it.