Do you want to make money as an affiliate marketer? Affiliate marketing is a system of making money without owning the product. Running an iGaming affiliate business is one of the best ways to make money without spending much money.

For instance, there are many online betting companies in Africa. Your job would be to refer customers to these companies’ services, products, and sites. You can refer players to sports betting, online casinos, bingo, and poker. You’ll earn a commission if those players spend money on the products or services.

Becoming a top-notch iGaming affiliate

Your number one job as an iGaming affiliate is to create valuable content. This will require a lot of research.

Online casino affiliates play crucial roles in attracting new customers daily. They serve or act as intermediaries between online casinos and customers willing to spend money to enjoy the services the casinos render.

iGaming is a highly competitive niche. Therefore, you need to do something different to stand out. This includes finding out what is profitable and possible with minimal stress.

Steps to starting your own iGaming affiliate business

Get a website

You can hire a website developer or use WordPress, a customizable site builder. Squarespace and Wix are excellent alternatives for building a website. Affiliate marketing is easier when you have your website.

Hosting services

You need to host your iGaming website so that people worldwide can see your business/offer. Some hosting providers you should consider are Bluehost, GoDaddy, etc.

Install the needfuls

After setting up your hosting properly, consider installing a CMS (content management system) like WordPress on your site. You can get this done within minutes since most providers only offer one-click install options.

The next step involves picking a WordPress theme to give your styling options. You can google this and choose from the search engine’s best results.

Choosing your iGaming Affiliate System

You can either work directly with operators since they mostly have unique affiliate programs; or with affiliate networks. Each option has its pros and cons you should consider. Some common iGaming affiliate systems are Pay per click (PPC) or Cost Per Lead, CPA (Cost Per Action) or Cost Per Acquisition and Hybrid deals.

Whatever move you make, make sure long-term success is the primary goal.

Start producing valuable content

You can start creating valuable content that players will find useful when visiting your iGaming affiliate website. This includes producing long-form posts, YouTube videos, podcasts, etc. Niching down helps you attract more attention from those who will eventually and willingly spend money to earn your commission.

Get/drive quality traffic

You can start driving traffic to your iGaming website through paid ads. Google ads, Facebook ads, Instagram ads, etc., are some of the most efficient ways of driving quality traffic to your offers.


IGaming affiliate business is run like a regular affiliate marketing business. Due to its competitiveness, you have to be unique to start earning lots of money via the offers you promote.

Your uniqueness starts with owning a memorable domain name, driving quality traffic to your site, and producing valuable content that helps your visitors. You can also niche down to cater to a small category of people willing to spend money on your offers.