If you’re a real estate agent, you know what a rewarding career it can be, but you’ve also probably noticed there’s a lot of competition. To gain more listings and clients, it’s essential to find a way to stand out from the rest with effective marketing. 

Fortunately, there are so many ways to market to potential buyers and sellers, from real estate postcards to making videos that are tailored to both types. If you try some of the ideas below, you may see a lot more business! 

Reach Out by Email

Effective real estate agents don’t only use email marketing to gather addresses and promote their services. Email can also be used to foster relationships with prospective home buyers and sellers and offer added value to existing clients.

Of course it helps to divide your email list into separate groups for buyers and sellers so you may send tailored content to each. For instance, let’s say you have prospects that give you their email addresses because they’re looking to purchase their first home. You can send them a newsletter that explains how to get their credit and finances in order to make that happen. 

If you;re getting more seller leads from your website during the current hot market, you can send those contacts a weekly email about how to improve their property so they can list it for a higher asking price.

Leverage Social Media

Did you know that 75% of the US population has at least one social media account? That means potential clients spend many hours per week on Facebook, Instagram, and many other sites. 

You can start putting your name in front of Facebook’s 1.5 billion daily users by establishing a branded real estate business page. Next, use Facebook Insights to get a better sense of the people who visit your page.

This enables you to target your social media messages about real estate, because you know what your fans are looking for. For instance, if you sell single-family homes in a subdivision that has many young families in residence, you can create Facebook ads that target people who are hoping to buy their first homes. 

Remember that on Instagram, pictures are everything. This is even truer when people buy real estate. Potential buyers expect to see many high-quality photographs of the houses they are considering.

Spend some time building your presence on Instagram by advertising upcoming open houses and highlighting all your new listings. Also, don’t forget to spend a fair amount of time creating appealing photographs that present the property in the best possible light. 

Create a Real Estate Blog

These days, interest in real estate is primarily driven by videos and images, but that doesn’t mean you should neglect the written word! You can attract and retain real estate buyers and sellers by generating a weekly real estate blog that answers some of their most common questions. 

You can generate ideas for topics to focus on in your blog by doing keyword research in your real estate niche. For example, if you’re an agent in Austin, Texas, you should find relevant keywords for people who buy and sell properties in that city. 

When you’ve collected the relevant keywords, compose helpful content that buyers and sellers in Austin would find useful. Keep in mind that Google prefers longer posts these days, so try to write blog posts that are at least 800 words.

If you upload a real estate blog every week that targets the correct keywords, you should witness a steady increase in visitors to your website over the next coming months.

With these real estate marketing tips, you will find new buyers and sellers in no time!