Owning a business can be taxing and it might sometimes feel like advertising your business is the last task on your to-do list. Advertising is one of the most important things you can do to help your business grow because it promotes what your business has to offer and keeps your company in the minds of current and future customers.
If you’re struggling to find ways to advertise your business, it might be time to think outside the box. Here are three fun business advertising ideas to try out.
Who doesn’t enjoy getting a little swag? Having freebies to giveaway to promote your business is an excellent way to keep your business in the minds of customers even when they’re at home or work. If you provide potential customers with promotional pens at a local sports night or town carnival, they’ll be reminded of your business every time they use it and will be more likely to give you a call when they are in need of your business’s services.
Most people keep promotional products for up to eight months, which means they’re seeing an advertisement for your business every day for over half a year. This makes advertising with swag more effective and cheaper than other types of advertising when you consider the longevity of the purchase. Buying promotional items is a great way to make your community aware of what your business has to offer quickly and easily.
Digital advertising for your business can be an excellent way to draw in new customers without spending a lot of money. Nowadays, every small business has a Facebook page, a Twitter page, and an Instagram page. Posting on these social media platforms is an easy and quick way to remind your current and potential customers about your business and what you have to offer. You can also show off the quality of your work with your posts and have current clients provide testimonials for you to share.
You can even hold competitions on social media platforms that encourage users to share one of your posts in exchange for a discount or a free service. When other users share what you’ve posted, you reach an even wider audience. Plus, you know that the person who wins the discount or item will be coming into your store and will tell others about the prize. People love contests and ultimately, the cost of the contest will be outweighed by the new business it brings in.
Work with influencers in your area
If marketing is daunting and you’re not sure how to proceed, you can easily partner with a local influencer to create a marketing campaign. Influencers have the power to promote your business to their followers and they’ll dedicate their time and skills to the task. If marketing is something you’re struggling with, it would benefit you to work with someone else to create an excellent strategy for bringing people into your business.
Check social media platforms to see if there are any local influencers whose skills and interests align with your business and send them a message. Influencers love to work with local businesses, and you’ll have an excellent new partner for your creative marketing. Plus, you’ll have built a new relationship with someone in your community, which is always a great strategy for a small business.
Advertising and marketing your small business might seem like an impossible task, but it can actually be a lot of fun and pretty simple. If you plan a great advertising strategy that engages your local community —both digitally and in-person — your business will see incredible results in no time.
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