In an effort to get male drivers to prioritize safety on the road, the ACR (Romanian Automobile Club) decided to make an inappropriate, cleavage filled video into a "buckle-up" promotion.
The reason behind it? 6 out of 10 male drivers don't buckle up. Men are also 77 percent more likely to die in car accidents, and three times more men die in those accidents than women.
Called "#seatbeltboobing", the ACR wants you to contribute your pictures with the hashtag.
Is this a good way of promoting seatbelt awareness? What do you think?