Ouch. Talk about embarrassing. This creative PSA campaign by Japanese chain bar Yaocho involved setting up impromptu billboards around passed-out party-goers they found on the street. White tape was then placed around these “sleeping drunks”, transforming their bodies into human billboards.:



The campaign also encouraged the public to capture photos of the passed-out-drunks and upload them to social media sites with the hashtag #nomisugi, which means ”too drunk.” It seems harsh, but that's nothing compared to the ridiculous Japanese TV game shows the people from the land of the rising sun love so much... Oh, and other consequences of reckless drinking of course.