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Watch Nike's Dramatic New World Cup Ad [VIDEO]

Apr 09, 2014 19:32

Nike made a new World Cup ad and it is one of its best. The new spot was produced by Wieden+Kennedy and focuses on Portugal's Cristiano Ronaldo, Brazil's Neymar Jr. and England's Wayne Rooney, showing each steeling himself for a big match centered around the premise of "Risk Everything". The tagline of the ad: "Pressure shapes legends."

Watch it below:

Except, the spot doesn't mention the World Cup at all. The reason for it? Nike isn't the sponsor. Their lifelong rival, Adidas, is.

Nike did the same omission in its wildly popular "Write the Future" spot ahead of the 2010 World Cup. Check it out below:

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