Pepsi Releases Interactive Football Ad so You Can Change the Plot [VIDEO]
Apr 04, 2014 01:43
The World Cup is only two months away. Pepsi released a new ad that celebrates Rio and football with a few interactive options that give viewers control over the narrative.
There are 11 instances in the video in which a user's cursor turns into a symbol. When you click on it, the video launches into a vignette that you wouldn't otherwise see. For example, at one point there's a cameo of Lionel Messi, who is shown reading a newspaper. The cursor turns into a newspaper, so if you click it, there's a scene where a crowd discovers Messi and flocks to him.
But if you don't click on it, the scene moves on quickly and Messi picks up the paper and reads it again.
Other extended scenes in the video include an impromptu Samba dance party, a signed ball from Sergio Ramos that includes your name (which you're prompted to provide) and an extended performance of the David Bowie song Heroes by Janelle Monáe.
Even though the spot is set in Rio and is filled with football icons, it doesn't actually mention the World Cup: Probably because Pepsi isn't an official sponsor. Coca-Cola is, and they released a series of documentary-style films featuring people across the globe underscoring the power of football to bring the world together:
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