Think that your Kickstarter campaign deserves more eyeballs? An agency located in Minneapolis wants to make your dreams come true:



The idea for the Fallon Starter Kit came after a few of the agency's creatives helped the owners of Robbinsdale, MN restaurant Travail create a Kickstarter campaign for its new building, ultimately raising nearly $256K to became the most successful restaurant Kickstarter ever.

But it's not just a good idea that will get you through the door. The Fallon team will also be looking into as much for the people behind the idea as the idea itself:
"We'll be looking for clients who have a great story to tell and a unique position that they intend to occupy in their market," says agency CEO Mike Buchner. "We're investing our time and resources, so like any investor, we have to do our homework to ensure that we're placing the right bets on the right companies."

Or, as agency chief creative officer Jeff Kling sums up: "We're backing the doers. Everywhere. The doers under our own roof, clients who do, and people making the future. Generative energy everywhere. Let's do, and do good. Let's party."
It's an intriguing concept for sure, since agencies have been talking about and trying to establish their own intellectual property for years, and the growth of Kickstarter presents it with just the unique opportunity to do just that. So if you're keen on kickstarting your campaign, click here.