Top entertainment agency SM Entertainment joined forces with the country’s biggest enterprise Samsung to contribute to society.

The agreement ceremony was held at Samsung’s Seoul Office on September 10th for SM Entertainment and Samsung’s new collaboration project called ‘S Cube’. SM chairman Lee Soo Man and the president of Samsung, Seo Joon Hee, were in attendance along SM artists TVXQ’s Yunho and f(x)’s Sulli.

The ‘S Cube’ project aims to contribute to the society by combining SM’s contents producing abilities and Samsung’s social contribution platform. The project will see the formation of specialized after-school study facilities, support for multicultural families, various volunteer activities and more.