The brand new age of advertising is upon us, as ghetto-classy label Juicy Couture has announced it will be starting an advertising/marketing/something campaign on Snapchat as a way to reach out to their teen target audience.
While other brands, like NARS and Rebecca Minkoff, have used Snapchat to release behind-the-scenes images in the past, Juicy Couture is using the technology a bit differently. Recently, Snapchat added a feature they call “Snapchat Stories,” allowing users to add snaps together, creating a “story” from their snaps. These “stories” live for 24 hours, rather than disappearing as soon as the recipient views them.
“We will be the first fashion brand to use Snapchat stories to release our campaign firsthand,” Michelle Ryan, Juicy Couture’s vice president of global digital and social strategy, tells Fashionista. “With Snapchat stories and the ability to keep ‘snaps’ for a full 24 hours, we saw the opportunity to give a true behind-the-scenes view.”
The 2014 campaign will star models Rosie Huntington-Whiteley and Emily DiDonato. The idea is to get people interested in signing up for @JuicyCoutureLA to see "exclusive Snapchat images" from both the shoot and behind the scenes before it quickly disappears. It already sounds like the perfect campaign for teens with super-short attention spans.
Do you want to put on a professional-grade fireworks show to entertain your friends and family? In most states, you can absolutely buy aerial fireworks that will rival professional pyrotechnics in beauty. The rest is just a matter of setting them off. Read more
https://www.amazon.com/Beauty-Emily-Colthing-Spandex-Halloween-Burgundy/dp/B07ZBC623G/ref=sr_1_12?crid=K35ULV6VFBP4&keywords=Buy+Party+Wear+at+Best+Price&qid=1656307981&sprefix=buy+party+wear+at+best+price%2Caps%2C725&sr=8-12 Read more
Texas is a big state. With so much land, there's plenty of opportunity for outdoor adventure. Whether you're looking to explore the forests, explore the desert, hike the trails, or raft the rivers, Texas has something for everyone. Here are the ten best adventure activities to check out during your next weekend visit to the Lone Star State. Read more