The use of social media has a positive impact on every aspect of a business. Marketers use social media platforms to attract prospective customers, customers get better customer service through social media, and social influencers promote products on social media. Everything works together very cleanly. However, many people haven't considered the impact of social media on job hunting and career planning. Are you able to identify and grab job opportunities through social media? Can social media networking help in finding the right employer? In both cases, the answer is yes. 

How really does social media contribute to employment?

You will find out why and how in a moment.

Social media and your job: How relevant are they? 

A 2018 survey revealed that 70% of employers had started to establish a habit of looking at applicants' social media profiles before determining whether or not to hire them. About 25% of the remaining group were also thinking about using this strategy. The survey also revealed that social research had been successful 57% of the time, assisting employers in uncovering crucial information that enabled them to find unsuitable applicants.

There’s more to the story than that.. According to the poll, roughly 47% of prospective employers will be hesitant to hire you if they cannot locate your social media footprints. This means you’re directly increasing your chances of being hired if you can be found on social media. Clearly, social networking is essential to the success of your job search.

In some ways, social profiles are like resumes.

Employers can learn about a potential candidate's communication skills by reviewing their social media posts. How you interact with your social media followers, how you utilize language, and how you remark on delicate subjects can all give someone a good idea of your thought process and abilities. This means your Instagram captions and photos can go a long way toward demonstrating your degree of expertise. Your ability to interact with your followers and attract new ones demonstrates your originality, which is highly valued in many workplaces. 

A growth in talent groups on social media platforms

On social media, talent communities or groups are gradually expanding as people who have similar job interests come together to exchange ideas. For instance, candidates with the same abilities may create WhatsApp or Facebook groups where hiring managers can find talent. These communities occasionally post potential job openings, which makes it simple for employers and job seekers to connect.

Communities of talent are especially helpful in developed economies like China. Due to China's constantly expanding market, many global corporations aim to extend their services there. To assist them to target the appropriate social media audience, businesses are even engaging expert translation services. They can interact with young Chinese professionals by doing this, and in the end, find the best matching person for the job.

Provides employers with an easy way to advertise open positions

Along with posting job openings in talent networks, firms can attract bright social media users by using their brand appeal. Not everyone is compelled to work for your business; some highly qualified experts may decline your job offer if they believe your brand doesn't adequately reflect their values or interests. Many professionals  want to know whether your global company policy permits paid vacations, acceptable compensation, and other important remuneration packages for staff when conducting business. If these details aren’t clear and acceptable to candidates they won’t bother putting in their resume.. You also need to position your business appropriately because there are many recruitment services that assist young people in finding their dream jobs.

Great job referring opportunities 

Job referrals benefit both employers and employees. Companies rely on their existing employees to find job candidates with the ability and desire to help them grow. It works great because the existing employees have already experienced the requirements of the job, so they know which of their classmates/friends are capable. Job seekers, on the other hand, rely on their close friends for job recommendations. The recommendations of their friends always result in positive results because they understand the organizational structure and company culture of their workplace. Using social networks for referrals and recommendations makes it easier and more fruitful in today's competitive job market, and it is especially useful when it comes to international hiring.

It should be clear now that the use of social media can help you showcase your talents and find employment. The key to appearing professional online is being careful about your posts or comments. A tiny mistake is all you need to be losing countless opportunities.

What are your thoughts on this article? Have you ever gotten a job through social networks? 

Feel free to share your story and thoughts in the comments.