In a fourth-quarter earnings statement Amazon revealed that it would be raising the price of Amazon Prime annual membership from $119 to $139.
The last price rise by Amazon Prime was back in 2018 and then also it was a $20 increment applied.
Amazon Prime first began at $99 per year with free two day shipping but today also includes benefits such as access to content on Prime Video as well.
Amazon credited the price increase of the monthly fee going from $12.99 to $14.99, to the continuous addition and expansion of Amazon Prime benefits in addition to across the board rises in transportation and salaries.
According to industry experts this Amazon Prime rate increase was expected as Amazon Prime has recently upped its wages tempting others with enhanced bonuses to attract workers.
The global series of lockdowns and travel restrictions meant that Amazon Prime had to spend more on shipping its inventor amidst breakdowns in the global supply chain and multiple disruptions of labour.
Amazon Prime Benefits
Amazon Prime continues to play the role of a cash cow for the Amazon Empire as Amazon Prime customers are more likely to sprint time on Amazon as an when compared to non Amazon Prime members.
Amazon Prime has some cool benefits as of 2022 members can choose from more than half a dozen options to ship their purchases with a one-day service also available on selected items.
Amazon Prime members can also avail the Prime Video and music Prime collection in addition to ebooks through Prime Reading. You can even share your Amazon Prime membership with another family member in the same household.
In 2021 Amazon Prime members received more than six billion free deliveries with in excess of 200 million Amazon Prime members streaming shows and movies.
Mobile Apps like those developed by
Elegant Media are sure to add value to streaming fans across the world. If you are thinking of creating an
app prototype make sure it has streaming as a function.
Prime Video
The Wheel of Time was ranked No. 1 in the rankings for streaming series of the week with Nielsen reporting that more than one billion minutes of the series, starring Rosamund Pike, was streamed across just its first three episodes.
Fairfax an adult animated comedy and another comedy Harlem were released by Prime Video furthermore adding to streaming the first season of Reacher, a brand new series based on the book Killing Floor by Lee Child, the international best-selling author. The Boys are also back with an animated spinoff the Diabolical series.
Being the Ricardos
Nicole Kidman and Javier Bardem star in the Amazon Prime critically acclaimed and highly anticipated film Being the Ricardos. George Clooney directs Ben Afflek in The tender Bar alongside Hotel Transylvania, the final fourth episode of this franchise. With the voice of Selena Gomez and Andy Samberg made its premiere on Prime Video.
A football match between Manchester United and Arsenal became the most watched Premier League game in history with more than four million fans tuning in. Amazon Prime’s Prime Video made its debut in live sports streaming cricket matches live between Bangladesh and New Zealand.
Prime Video also released 28 local originals internationally from countries such as Argentina, Australia, India, Italy, Japan, Mexico, Spain, Brazil, France, Germany, and the United Kingdom.
Amazon Music
Music icon Ye, also known as Kanye West, also went with Amazon Music for his first headlining concert in over five years which included a special guest appearance from Drake and was available exclusively on the Amazon Music Twitch Channel. Fans could pre order a range of limited edition merchandise during the live show as well.
Amazon Prime’s free same day delivery option can be accessed across more than 90 metro areas of the USA and furthermore also in Japan and Europe as well across 58 metropolitan areas. There is also a faster express version of same day delivery for 24 metro zones across the United States.
Amazon Kids+ premiered The Blippi’s Treehouse series in Canada, the UK, and the United States.
Amazon Prime members in the USA were able to scan QR codes and browse fashion gifts from its Holiday Fashion print lookbook.
Amazon Prime’s Prime Video since the year 2018 managed to triple the number of Amazon Prime Originals with new movies and series such as The Underground Railroad, The Boys, The Wheel of Time, Tom Clancy’s Jack Ryan, Sound of Metal, Coming 2 America, Being the Ricardos and The Tomorrow War.
Thursday Night Football
Amazon Prime Video will be the exclusive home of Thursday Night Football and is also set to release the much looked forward to The Lord of the Rings: The Rings of Power.
As you can see, Amazon Prime provides a lot of features and benefits as value additions to its members. If you see the value, then paying $20 extra may not be a problem for you.
With over half a dozen delivery methods including free delivery for almost all items Amazon Prime is a definite choice for those who make regular purchases with Amazon or those who also want access to Amazon Prime Video, Amazon Music and many other fringe services.