Planning to set foot in a new market? Great, but do you know how to do it? That’s what localization agencies are for. Employing teams of localization experts, translators, copywriters and designers, they have a distinct advantage over your in-house teams.
Cutting corners does not serve you well in the long run, let alone when you seek to enter new markets. A typical example of failed localization or “what not to do” if you want to expand your market share is HSBC. Its tagline “Assume nothing”, which, let’s face it, in English is so powerful, when translated into several languages, it came across as “Do nothing”. Now, that’s a message you don’t want any of your clients to take seriously. It cost the UK leading bank millions to rebrand to “The world’s local bank”.
To avoid a pitfall of this magnitude, it’s advisable to let professionals handle your brand localization projects for you. While it may seem easy at first, it’s not so easy.
Being multilingual yourself or having multilingual teams across your organisation does not tick off all the boxes when it comes to imprinting on a new audience. Beyond words, there’s power. Translation alone doesn’t “do the trick” to convey all that power and make it stick.
The difference between localization and ordinary translation is that localization is both translation and adaptation of your content to the new culture you’re setting foot into.
Typically, localization is required by companies selling goods or services and IT companies that need to localize their applications or sites.
Professional localization companies like Pangea Global take recruiting seriously and screen each candidate carefully to select the best linguists. Localization agencies of Pangea’s size have teams of translators and revisers who work together to ensure the translated content, be it a slogan, tagline, blog post, marketing brochure, or website, is as compelling and engaging as the original. Often translators are also copywriters and storytellers who don’t stop at the primary level of the written words; they dig up the meaning, intentionality, and finally, emotion that inspires action.
For over 10 years, Pangea Global has been a leader in the global translation services industry. When choosing a company for translation, adaptation and localization of a wide variety of content, Pangea Global will suit absolutely all parameters due to the presence of professional employees, a translation license and high-quality work. If you want to know something more, then we are waiting for you!
The time around the beginning of a year is one of the most beautiful times ever. There is enthusiasm within all of us. Perhaps if there were no calendars and no clocks, we would never be able to feel what we feel about the time of new years. Read more
Cakes are the most joyous part of any celebration like an anniversary and birthday. The most delightful thing about cakes is that they are available in umpteen flavours and types. At online bakeries, we can choose from a gigantic range of cakes that are suitable for any occasion. However, cakes can be enjoyed just to satisfy your sweet cravings without waiting for a particular occasion or event. Nowadays, there are so many blissful cake flavours and styles available to choose from. If you are searching for the most delicious and eye-pleasing cake for any upcoming celebration, you must read this blog to find out the most blissful ones. Read more
For those who are tired of waiting for the type of music they like to come from other artists, creating music is certainly an avenue worth pursuing, as long as you’re passionate about music and willing to put in the work. Read more