In the past few years, kettlebells are gaining a great deal of popularity. Although exercise tools have been around since the 1800s, they were not really that popular for the past few decades. However, the ingenious exercise tool has made a resurgence in the past decade. If you are thinking of making a business out of exercise tools, then making customized kettlebells is the best option for you. Before you start though, you should first have a plan. Here are 7 tips for starting a customized kettlebell company.

1. Have A Business Plan Ready

Before you set out and establish your kettlebell company, it is important that you have a business plan at the ready. Remember that for any business to thrive, you will need to put in the time.  Take the time to do research on the kettlebell market, and your loss and profits depend on whether your business does well or not. 

2. Set A Budget For Yourself

Aside from having a business plan, it is imperative that you set a budget for yourself to follow. Any new business venture requires you to invest money into the business, however, this doesn't mean that you should put all your money into it. Before you start building your kettlebell business, you should make sure that you set a budget for yourself, and you follow it to the letter. This will ensure that you don’t spend too much on the business venture.

3. Know Your Target Market

If you want to market your products well, it is important that you know your target market as much as possible. Remember that you will already have a lot of competition in the fitness market. Some of your competitors will have already established their brands, and thus have a head start on you. As a rule, it is important that you identify what demographic you should cater to. By doing so, you will be able to focus all your resources on just one target market. 

4. Offer Various Customization Options

Before you start mass-producing kettlebells, it is important that you know what really makes up a kettlebell, its origins, and its key parts. In regards to the kettlebell’s origins, it has been around since the 1700s, and was a common sight in many a strongman’s act

The best thing about kettlebells is the relative ease that they could be used. It could also be used in various workouts, and helps promote your functional abilities. You should also make sure that you know the key parts of a kettlebell. 

It is a good idea to know the key parts of a kettlebell, you will be able to offer customizations if a client asks for it. You could also offer the type of materials, weight and colors for clients to choose from. By offering these customization options, you will be able to stand out from the competition.

5. Invest In Quality Manufacturing Equipment

While you could forge your very own kettlebell at home, mass producing them is a very different endeavor. Producing cast iron kettlebells, and laminating them with rubber is a difficult notion for any manufacturer. In addition to this, you will have to manufacture them in a very fast manner and this is a challenge for you.

Luckily, there are many ways you could streamline the production process. It is a good idea to invest in an automated system for your production lines. Robot arms are very effective because they are capable of speeding up the process. Compared to human workers, robot arms are less prone to tiring. They are also very accurate which lessens the chances of a human error.

Aside from robot arms, you should also invest in double injection molding technology. By using this type of technology, you could pour materials into a special hot mold to create a top quality kettlebell.

It is a good idea to install LED lights on your production lines. This will ensure your quality control workers notice any cracks that appear on your products, and take the necessary steps to remove them from the production line.

6. Make Branding A Priority

Aside from manufacturing your kettlebells, it is also important that you take your branding as seriously as possible. Remember that branding is one of the keys to actually selling your product.  First things first, you should choose a good name for your business.

When you choose a name, it is important that it is easy to remember, and includes everything about your company. Aside from your company name, it is also important that you come up with an attractive logo. The logo should be unique, memorable, and capture every aspect of your company.

It is also important that you invest in a noteworthy website. The website should have your company’s colors, and have images of the many types of kettlebells that your company is selling.

7. Release Workout Videos To Develop Hype

Another way to help your branding, is to release kettlebell workout videos on how to use kettlebells in various ways. One of the best things about kettlebells is the versatility of the tool. 

With a kettlebell, you could practically work out almost every part of your body. From the lower body to the upper body. From the biceps, triceps to the back muscles, you are supposed to use every part of your muscles during your workouts. 

When you make your exercise videos, the person who is doing the exercise should notice that  part, and know the exercise as intimately as possible.


If you are going to make a business out of customizing kettlebells, you should have a set plan. While it is a great plan, it could still be a tough prospect for most people.