Marketing Methods Your Dental Clinic Needs to Attract New Patients
May 01, 2020 04:16
With over 200,000 dentists practicing in the US today, the competition to attract new patients is fierce. Marketing is one of the most important factors in whether a business succeeds and every dental clinic needs to plan and implement a well-considered marketing strategy. These days, online marketing is the most effective way for dental clinics to attract new patients and engage with them. It can be difficult to know where to start when planning a marketing strategy.
This article will lay out the most effective marketing methods your dental clinic needs to attract new patients.
1. Start a Dental Blog
One great way to attract new patients is to start a dental blog. These days, whenever somebody has a question, the first place that most will look for an answer is on the internet. The experts at https://www.digitallogic.co/blog/dental-marketing/ suggest that writing a dental blog giving people advice about dental health is a great way to create a readership that can then be directed to your clinic. It should give tips for dental clinic marketing that advises dentists that are asked daily.
Some suggested questions you could answer are these:
How can I prevent cavities?
How often do I need to floss?
How to teach my kids to brush their teeth?
Make sure you add new blog posts regularly to keep your audience engaged and use your blog to link your dental clinic’s website and to communicate with blog readers. The comments section of your blog is a perfect channel for direct engagement with potential new patients. When someone asks your advice or tells you about a problem, then you can ask them to come into the clinic.
2. Design a Great Website for your Dental Clinic
If you are going to direct potential new patients to your website from your dental blog, your dental clinic must have a good website. Think of your website as a virtual clinic. It should be a good representation of your business and should attract patients to come into your clinic for treatment. Make sure that your website is designed well and easy for customers to use. Your website’s branding should reflect the branding of your clinic and should include photos and patient testimonials. These are a great way to show your clinic has many satisfied patients, which will reassure potential new patients that you provide quality dental care. Make sure that your website includes relevant contact information and gives a list of all the different dental services that your clinic provides, as well as a way for patients to book appointments online.
3. Dental SEO
As well as through your blog, another important way to increase traffic to your dental clinic’s website is through search engine optimization (SEO). SEO uses keywords strategically placed in your website’s content to make sure that your clinic’s website will appear at the top of search engine results. If, for example, you have a dental clinic in Chicago, an SEO engineer may implement keywords and phrases like “dental clinic in Chicago” and design your website so that you leap above all the other dental clinics in Chicago. SEO is a very useful marketing method for every kind of business, but it is not usually something that businesses have the knowledge to do themselves. Do some research on companies with experience of dental SEO strategy, and contact them about what they can do to increase traffic to your clinic’s website.
4. Create Social Media Pages for your Dental Clinic
Social media can be a great way to attract new patients and engage with them. Social media is an excellent tool for building a bond between your audience and your business. These days, over 80% of dental clinics use social media to reach out to patients. You do not need a sophisticated social media strategy to use social media effectively. Create content that will be interesting for your audience and engage directly with people so that new patients can develop a relationship with your clinic. The most important social media platforms for dental clinics to make use of are Facebook and Instagram. As with your blog, make sure to update content and posts regularly to ensure that your audience stays engaged.
Like all other modern businesses, dental clinics require an effective marketing plan if they are to succeed. There is so much competition that attracting new patients can be really difficult so it is so important to use a range of marketing tools to maximize your clinic’s potential. Try out some of the marketing methods described in this article and you should see real increases in the number of new patients that are attracted to your clinic.
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