E-commerce, or ecommerce marketing platform, is a particular area of the economy in which transactions are carried out through the use of computer networks.

For the most part in e commerce ad area of economic relations, online shopping and mobile applications for sellers have become popular, where you can easily buy something. Electronic payments are becoming more and more common ways of interaction within the framework of e commerce ads – through an application or a bank site, contactless card payments or via phone. In addition, the order and purchase of air or railway tickets in such a way became popular around the world.

The breadth of distribution of this sphere is due to the fact that electronic payments reduce to a minimum or completely eliminate the need for a personal presence in the institution with which the user makes a transaction and, consequently, the number of such remote transactions is growing. In addition, electronic payments are much faster than cash payments, which today, when the time has become a particularly valuable resource, are very important and play in favor of e-commerce. The development of telecommunication technologies, computers, and information systems also influenced such large-scale use of e-commerce.

Since the implementation of transactions in this way is entering our lives deeper and deeper, it would be logical to assume that using e-commerce for a company is a sure way to significantly increase the number of potential and real buyers. Investing in the development of this sphere for each company pays off in a relatively short period of time.

Today, it is customary to distinguish several types of e-commerce:

• B2B, business to business. In this case, the purchase or sale takes place between two legal entities. When using e-commerce in the execution of these transactions, the time of operations is reduced and the operations become transparent, which means the relations between the actors become more honest. It is possible to track the status of an order. To do this, it is enough to go to the website of the supplier company and use the necessary amount of information, to track at what stage the execution a particular transaction is.

• B2C, business to consumer. This relationship implies the conclusion of a transaction between an enterprise and an individual. At the same time, there are significant advantages for the consumer: it becomes possible to evaluate the appearance and properties of a product; one can also compare several product items with each other, which undoubtedly makes the choice easier. For the seller, the advantage of maintaining such a relationship with the consumer is beneficial because of the reduction in the number of personnel involved in processing orders, the cost of maintaining the office is also reduced. In addition, the seller can quickly respond to changing demand, therefore, change the range of products presented, conduct a certain advertising campaign, and improve the products sold. This scheme is often used by online retailers.

• C2C, consumer to consumer. This type of relationship arises between individuals, and trading takes place on special Internet sites, which are more like spontaneous markets or newspapers with purchase and sale advertisements. These sites include online auctions. The convenience of this scheme is that the purchase of goods can be carried out at a lower price than on the site of the store or seller but at the same time the sold product has been used by someone before in most cases (which, of course, has a bad effect on orders of certain categories of goods). In addition, there are risks to conclude a deal with a dishonest buyer or seller, which adversely affects the existence of such trading platforms.

In addition, it is worth noting that trade automation is also developing: the world giants (Amazon, for example) have these opportunities. But it is expected that automation of purchases, order collection, delivery, etc. will be widely increased around the world.

Thus, it can be concluded that the e-commerce market is developing rapidly and growing. This is reflected in the search for new approaches to trade through the Internet and the search for new channels for the use of e-commerce. Despite the high competition, sellers, understanding this, try to adapt to the existing conditions. As information technology develops, the field for action will also increase, where companies can show themselves.