A mobile plan is a mobile plan. There's nothing special about it, other than, sometimes you get more voice, sometimes you get more data, and other times they just throw a couple of hundred of SMSes in for giggles. First by Celcom, is truly a service that will revolve around you.

So how is it different compared to others?

First, let's look at its features. This mobile plan has been designed with the fact that every user is unique. And by crafting a unique plan, it would thus suit someone's needs even more.

Optimiser:

The Optimiser is an automated intelligent process that adjusts to personalise your plan according to how you use your mobile. For example, if you use more Internet data, you'll be given more data. If you make more calls, you'll be given more voice minutes. And because this isn't set-in-stone, it can actually change depending on how you use it from month to month.

Here's having a look at its plans:

Once you've used up your First plan allocation, the Optimiser will kick in to automatically adjust to give you more of either Internet or calls at a total cost of ZERO.


If for some reason your usage for either or is really high and you've exhausted the Optimiser allocation, mornal charges will apply:



There's even an option to Max Up All or Max Up to enjoy additional Internet, calls and SMS.

If that's not enough, you can also apply for up to 5 supplementary lines for your family and share the priviliges with them. This is called First 1+5.



In most cases, it's highly unlikely to fully utilise the Optimiser's allocation, but if that ever happens, you'll know that you're paying so little for so much. Check out First by Celcom here.