Just about everyone can agree that faking a fall in soccer requires some skill. It gets us all riled up when that fake fall earns a team a penalty. But not all players have the acting chops to pull off "an injury". Sometimes, it comes off as comedy. Durex made the perfect ad to coincide with the World Cup. They want to remind us that sex is like soccer. Everyone enjoys it better when no one is faking orgasms.

The campaign is titled #dontfakeit. Check out the hilarious ad below:



Studies have shown that women fake an orgasm for various reasons. The first is to avoid hurting a guy's feelings. The next is to hurry up and finish a session they aren't enjoying. Whatever it is, we're not sure whether or not faking it will do any more good than harm, since men also feel bummed when their partner doesn't climax.