You can't make a beauty ad without some photoshop. And since most beauty advertisers aren't approaching commercials with a Dove-like mentality, this one here is worth a watch.

Dermablend offers corrective cosmetics for people with tattoos and skin conditions. Their ads will show you the opposite of most beauty ads, which involves models removing makeup instead. 

Dermablend is promoting a campaign of inspirational ads called "Camo Confessions," in which consumers share their story of how the cosmetic lines helps them feel more comfortable with themselves.





The ads feature Cassandra Bankson, and a woman named Cheri Lindsay. Bankson shares her story about living with severe acne, and is a model and a YouTube star with popular makeup tutorials.

Kindsay on the other hand is an assistant volleyball coach and lives with skin pigmentation disorder called vitiligo.

Dermablend has done something similar before, when they showcased their ad for a special concealer featuring Rick Genest, aka Rico the Zombie Boy.