These Orphaned Orangutans Will Make You Rethink P&G's Sappy Ads
Mar 11, 2014 19:35
P&G has a way with pulling on your heartstrings. Their recent campaigns tied to the Sochi Olympics leverage on the role and stories of motherhood as a way to make an emotional connection to consumers.
But not all are convinced with P&G's sappy message. Environmental group Greenpeace is putting a spotlight on the company's use of palm oil in their home products. Apparently, it's being linked to the destruction of the endangered orangutan habitat in Indonesia. Here's the heartbreaking clip:
In response, a P&G spokesperson told the Washington Post that the company is “on the same side of the issue” as Greenpeace and committed to 100% sustainable sourcing of its palm oil by 2015.
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