Crocs Aren't Going Anywhere. Introducing Croc High Heels
Jan 02, 2014 18:23
Crocs isn't going away anytime soon. But instead of continuing and relying on their ugly porous shoes from 2007, they have since introduced a new lineup. Blackstone Group, a private equity company, has just given Crocs a $200 million bailout.
They hope that the company will proceed to create new products and expand in Asia.
"Blackstone sees tremendous opportunity in the Crocs brand and global franchise," Prakash Melwani, chief investment officer of Blackstone's private equity group, said in a statement. "The company has the infrastructure and products to enable continued growth across the wide range of geographies and channels through which it operates."
Some of its new products include the ghastly perforated boots and Croc high heels. Will people wear this?
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