Gwyneth Paltrow says her story on with the term 'conscious uncoupling' was her editor's idea. Actually, I'm not even sure what she's saying. From the New York Post:

Paltrow told Fast Company's September issue the headline on the story on her split from Coldplay frontman Martin was [Goop editorial director Elise] Loehnen's brainchild. "When I announced that I was separating on the Web site [Loehnen] titled the piece 'Conscious Uncoupling,' and I had no idea," she said.

Paltrow added Loehnen also penned the piece about a $50 vaginal steam treatment at an LA spa (The story included: "It is an energetic release -- not just a steam douche -- that balances female hormone levels.").

Confusing much? No one cares anymore.