Kendall Jenner is now the new face of Estee Lauder, proving you don't have to work your way up to the top as long as your family has a reality show that's about your whole family.

“She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.” — Estée Lauder Global Brand President Jane Hertzmark Hudis