More Than 60 Percent of Internet Traffic is By Bots
Dec 14, 2013 23:18
According to a new study, 61.5 percent of website traffic is generated by automated bots. That's a lot!
Researchers Incapsula found that bot produced traffic jumped by 21 percent last year alone. The researchers point out that the biggest jump in growth is for good bots, which are now 55 percent more active. How so?
The bots index content, and help perform analytics or preserve web pages for the future. And not all of them are malicious. There was a 75 percent drop in the frequency of spam links being automatically posted too.
Still, 61.5 percent of traffic from bots is really a lot. Hello bot! [BBC]
When a digital agency sells organic optimization as an isolated, standalone service, clients often view it as an optional, technical expense that can be easily chopped during tight budget months. Shifting your sales strategy to package search strategy directly alongside web design, paid advertising, or social media management completely changes how local businesses view your operational worth. Instead of being seen as a tech vendor executing isolated tasks, your firm steps into the role of a comprehensive growth partner responsible for their entire digital pipeline. Read more
Running a boutique digital marketing agency means you are always on the lookout for smart ways to increase your recurring revenue without crushing your team under a mountain of extra work. Your existing search engine optimization clients already trust you because they see the organic traffic numbers climbing every single month. Read more
You have spent thousands of dollars on a lightning-fast website. It has perfect coding, pristine metadata, and a flawless user experience. Yet, your phone is not ringing, and the foot traffic to your storefront remains quiet. Read more