Beyonce's Surprise Album Breaks the Internet by Crashing iTunes and Generating 1.2 Million Tweets in 12 Hours
Dec 15, 2013 00:10
Beyoncé's surprise album featuring 14 songs and 17 videos on iTunes did not have any promotional marketing. The self-titled "visual album" debuted to much fanfare because of its unconventional release, elaborate music videos and emotional songs.
Her "Netflix" like strategy sparked more than 5,300 tweets per minute. The song "Blue" featuring Beyoncé's daughter, Blue Ivy, attracted the most attention, according to Twitter. The top five most-tweeted songs, as of 2 p.m. ET, were: 1. "Blue"; 2. "Mine"; 3. "Drunk in Love"; 4. "Flawless"; and 5. "Partition".
Even celebrities were tweeting:
I think beyonce just broke the Internet
— Pete Wentz (@petewentz) December 13, 2013Don't talk to me today unless it's about @Beyonce THANX
— Katy Perry (@katyperry) December 13, 2013So my sister is a fucking G.
Beyoncé , the visual album out now.
— solange knowles (@solangeknowles) December 13, 2013
