Instagram announced its private messaging service - Instagram Direct. In a nutshell, it's the sexting app with filters you've been waiting for.

The photo service has become such a status symbol that users have been practicing self-censoring, to avoid insta-shame, posting only the coolest shots for their followers. To make things personal, they've launched Instagram Direct. Which means, the only reason to use the new service is to sext. Right? This makes sense.

But before you start taking sexy pictures of your naughty bits, be warned that it's not Snapchat. People can still take screenshots of private messages.