Waze made a deal with Universal Pictures to get celebrities talking to you while giving you directions. Now you can get your favourite celebrity to direct you when you are lost.

Kevin Hart from Real Husbands of Hollywood is the first celebrity voice and did the Waze recording to promote an upcoming movie, Ride Along.

Earlier this year, Google bought the service for $1.3 billion and since then the app is free to download. Waze is looking to ramp up revenue through advertising in different ways to its 50 million users.

[VentureBeat via TechMeme]