Microsoft has a new anime ad in the latest creative response to rebrand Internet Explorer. It is an uphill task for sure.

The browser hasn't had much luck in the popularity department as of late. Chrome and Firefox are slamming it against the wall.

The ad's protagonist is, Inori Aizawa, the "official mascot of the Internet Explorer," according to her Facebook Page.

Aizawa is the latest attempt to reintroduce IE to the masses, following "Child of the 90s," one of the top viral ads of this year so far. That ad appears to have helped IE hold on to 57.8% of worldwide market share, according to The Next Web.