Tesco is adding a new ad-targeting software to their 450 stations in the UK to scan consumers' faces and then feed them customized ads based on their age and gender.

The advertising company behind the idea is trying to put a positive spin on it saying that "[It's] like something out of Minority Report," Amscreen CEO Simon Sugar told the press."This could change the face of British retail and our plans are to expand the screens into as many supermarkets as possible."

But will it be too intrusive? What about our privacy? A spokesperson for Amscreen told the AFP that the technology meets with privacy and data protection requirements, though of course, we're guessing in the future everyone's going to know you need some cream for that rash you didn't want anyone to know about.