Apple is now the most valuable brand on the planet, beating Coca-Cola for the top spot. As reported in an annual report published by Interbrand, Coca-Cola has consistently taken the top spot since the survey's inception in 2000.

This year, Apple took the top spot.

Google moved into second place this year, forcing Coca-Cola down to third, while IBM and Microsoft fill out the top five. Samsung is at eight, and Intel at nine, and Facebook ascends from 69th to 52nd.

The report ranks brands with a combination of financial performance, customer loyalty, and the role each brand plays in a purchasing decision to calculate a brand's worth. Apple's brand is valued at $98.3 billion while Google is at $83.3 billion and Coca-Cola at $79.2 billion.

[Interbrand via NYT]