This ad was created for a soymilk drink in Thailand, and it harnessed 1,500 supposedly dead batteries and invited many a passerby to charge their mobile devices with it.
Over 140 smartphones were recharged from the recovered cache of batteries. Say what? So what are we doing with all our dead batteries today? Makes you wonder doesn't it.
But then again, the Thais are incredible in making advertisements dramatic. Could this be real?
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Campaign Brief Asia via
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