Coke's New TV Ad Includes Live Tweets (Video)
Sep 10, 2013 17:18
A new Coke ad has broken ground in integration between Twitter and TV by including live tweets during an ad. That's incredible!
The ad included a subtitle bar that let the brand run tweets that consumers sent in using the hashtag #LetsEatTogether. Ad agency MRM Worldwide in Romania edited the tweets that made it into the ad placement.
Coke's campaign addressed that 60% of people don't eat meals together, but ate in front of a TV, and it was meant as invitations to have a meal together. (with a Coke).
Coke's Twitter followers in that country increased by 15% as hundreds of tweets aired on TV. The effort also made the evening news.
Brilliant effort. Check it out below:
- coke,
- ad,
- live tweeting,
- tv
