Google constantly updates its algorithm and search engine ranking criteria to ensure that it is providing the best possible user experience. One of the most important factors affecting search results is the concept of Expertise, Authoritativeness, and Trustworthiness, or E-A-T.



E-A-T is a combination of factors that Google uses to assess the quality of content on a website or entity. This includes things like author expertise, industry experience, and a website's overall trustworthiness. Improving E-A-T is essential for achieving high search rankings and staying ahead of the competition.

This article will explore how to improve E-A-T for websites and entities. Whether you have an in-house team or planning to hire an SEO Company India, these tips will gain you an edge:

Why is E-A-T so important for your business?

E-A-T is an important signal for Google that helps it assess the quality and trustworthiness of a website or entity. When Google finds that a website or entity has high E-A-T, it will rank it higher in its search results. This provides an invaluable opportunity for businesses to increase their visibility and engagement with potential customers.

Expertise refers to the knowledge and authority of the author or entity responsible for creating the content. The more evidence you can provide that your author is an expert in their field, the more likely it is that you will be able to improve your E-A-T score.

Authoritativeness refers to how well-known and respected the author or entity is in their field. Increasing your authority involves being active in your industry, creating relationships with other experts and influencers, participating in industry conferences and events, and building up a strong social media presence.

Trustworthiness refers to how reliable the content is and how likely it is to provide useful information to readers. Improving trustworthiness involves creating content that is accurate, up-to-date, and supported by facts and reliable sources.

Tips to improve E-A-T for your website:

Focus on building topical content:
Creating content related to your industry and core topics is one of the best ways to improve E-A-T. Find out what topics are popular in your industry, and create content that speaks to them. You can take the content marketing packages to create the unique and evergreen content through experienced agencies. Focus on answering questions that are commonly asked in your field, and provide helpful insights and advice.

Topical content will not only help improve your E-A-T score, but it will also help you demonstrate knowledge and authority in your field. If you're into local business then it becomes even more important to create location-specific content that is tailored to your local audience.

Build content clusters:

Content clusters are large collections of content related to a single topic. Content clusters help you create an organized structure that allows users to easily find the information they need. Each piece of content should link back to other pieces in the cluster, creating a web of interconnected pages that allow search engines and users to easily access all related content.

Once you build the clusters, link them relevantly with the cornerstone content. This will help you rank for multiple related keywords and show Google that your site is an authority on the subject. Cornerstone contents are those pieces that contain the most comprehensive information and link to all related content.

Collaborate with industry experts:

Another great way to improve your E-A-T score is to collaborate with industry experts. Inviting experts to contribute content or offering interviews will not only help you create quality content but will also demonstrate that you are knowledgeable and connected in your field.

Additionally, working with influencers can help get your content seen by a larger audience, increasing your visibility and trustworthiness. You can collaborate over podcasts, videos, guest posts, and other forms of content. The biggest benefit of collaboration is that you get a bigger audience, exponentially increasing your reach and exposure.

Optimize for user experience:

User experience is an important factor in improving E-A-T and it’s important to ensure your website is fast, responsive, and easy to navigate. You should also make sure that the content you create is of high quality and provides useful information for readers.

Improving user experience involves making sure that users can quickly find what they're looking for on your site, so make sure you have clear navigation menus and utilize internal linking to help guide users around your site. Additionally, make sure that all of your content is well-structured and formatted for easy reading.

Avoid using jargon and write simple text:

Using jargon and technical terms can make it difficult for readers to understand your content. Make sure to use simple language that is clear and easy to read. This will help you build trust with your readers, as they will be able to quickly find the information they need without having to search through confusing text.

Additionally, avoid using too many words in one sentence and keep paragraphs short. This will make your content easier to read and understand, which is essential for improving E-A-T. Moreover, using simple language will also make it easier for search engines to understand the content on your site, which can help with SEO.

Use social media and build links:

Social media is an excellent way to improve E-A-T. With social media, you can share content with a large audience quickly and easily. Additionally, optimizing your profiles on social networks will help you show that you are an authority in your field.

Building links to reputable sources is another way to improve E-A-T. Linking out to authoritative websites shows Google that your content is trustworthy, which can have a positive impact on your ranking. Additionally, linking to external sites will also help improve engagement and user experience, as users can be directed to other sites for additional information.

Wrapping up!

Improving E-A-T is no easy feat, but following the above tips can help you improve your website's standing with search engines. In 2023 when the page experience update rolls out, optimizing for user experience will become paramount.

Creating quality content that is easy to read and understand, collaborating with industry experts, utilizing social media, and building links to reputable sites are just some of the ways you can improve your E-A-T score. You can also hire an SEO India company to help you out with the process.