If you are a company whose main focus is online marketing, you will not have delved much into offline marketing. Of course online marketing is important, but offline marketing should not be forgotten. Offline marketing is still one of the main sources of income for many large companies. Finding the right combination for your company is of great importance and can contribute greatly to turning a higher turnover.
There are different ways to do offline marketing, but you have to be sure that it works for your business. If it doesn't work for you, it's just lost money. That's why it's important to get your bearings beforehand and clearly figure out what you want to use as offline activation. Many companies have the idea that offline advertising is very expensive, but it doesn't always have to be that way. There are several companies specialized in offering the lowest possible prices, for the highest possible quality.
An example of such a company is Drukbedrijf
, this company sells different products that can be used as offline communication tools. The good thing about these products is that you can also print them with whatever you want, so you can print your own logo and your own personalized text on the products. There is no better way for offline marketing. An example of what this company is good at is printing corporate clothing, such as polo shirts. These are available in countless colors, so there is always a color among them that fits your brand.
Increase your brand awareness with social media
Sites like Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Whatsapp offer businesses a fantastic free platform to promote themselves, build their brand and expand their audience.
While it is challenging to find the time for your profiles and blogs, activity is very important. You should therefore try to post several times a day. But what do you have to say? Having expertise in a particular area can help you gain a large following. Provide meaningful and relevant content and get a valuable and engaged audience in return.
Remember, interaction is key to growing your following, which means responding to your social media comments in a timely manner and involving your followers in the conversation. The social media tool Hootsuite regularly provides overviews of the best performing brands on social media. You can view these examples for inspiration.
What products can you use?
The number of products you can use for offline marketing is unlimited. You can print your own logo or text on almost any product and hand it out. However, there are a number of products that on average are ordered more than other products. Banners, flags and stickers, for example, are by far the most frequently ordered products. These products are easy to order in large quantities and remain affordable. One product that always goes well with a store is a beach flag. This is a large flag that you can place on a stand, with your own logo and text on it. The flags can be placed both indoors and outdoors and printing a beach flag (translation: beachflag bedrukken
) is a favorite for another reason, namely that the flag flies back and forth. The flapping of the flag ensures that it quickly attracts the attention of the target audience.
These are small examples of what offline marketing might look like in reality. As mentioned earlier, there are unlimited ways to apply offline marketing, find the way that suits your business. Only with a good combination will the effect be visible.