When it comes to the world of IP services, all users want to benefit from a superior experience. This has become increasingly important because of our move into the digital age, and it means that providers of IP services have to ensure they deliver a quality experience to their users. In a nutshell, providers have to be able to put themselves in the shoes of the users to determine the quality of their experience.
What Is QoE?
So, what is Quality of Experience when it comes to Telcos? Well, one thing to bear in mind is that quality does not come from simply providing access to IP services for users. It comes from ensuring the users are benefitting from a quality experience, and this means measuring Quality of Experience
The only way in which this can be achieved is for telcos to gain an insight into the experiences of users by connecting to the service as a user. This is something that can be done through the use of the right QoE solutions, which are designed to allow providers to access services as users would. Only by doing this can a true determination be made with regard to quality of the experience for the user.
By accessing the service as a user, providers can pick up on a variety of vital information that plays a big part in QoE. This includes everything from how long it takes to download a webpage to how easy it is to log into interactive services.
The Competitive Differentiator for CSPs
These days, there is a distinct lack of differentiation between the services and offers provided by CSPs. This means that there is no tailored service or solution, which in turn means that quality of service is affected, and many users end up having a poor customer experience.
This can adversely affect all customers, and in turn, it then has a damaging impact on providers. In particular, premium users who may expect more from their provider can be particularly disappointed with their experience because there is no personalized service, which is what they expect these days.
QoE can be a competitive differentiator for CSPs, and it can make all the difference to discerning users who expect the best from their providers. As a result of this, it can also have a positive impact on CSPs and can give them a competitive edge when it comes to the provision of a quality experience for users.
Below is a summary of QoE functionalities:
· The ability to monitor what the user is experiencing when they are using the service
· Gaining an insight into varying context conditions that enables service provisioning to be adapted
· The ability to predict potential degradation of experience levels
· Masking the degradation of quality stemming from abrupt system changes
Find Out More About QoE
If you want to learn more about QoE, you can access expert information from the Axiros knowledge base.