Using a digital product sampling platform can save you lots of money
May 05, 2021 21:38
Free samples usually help the launch of a product in the market, with the aim that the consumer knows it and is interested in it, either at that very moment or moments after its test. Likewise, this tactic is used within industries that have a high level of competition, where standing out as a new firm can be a difficult task to carry out.
Free samples usually help the launch of a product in the market, with the aim that the consumer knows it and is interested in it, either at that very moment or moments after its test. Likewise, this tactic is used within industries that have a high level of competition, where standing out as a new firm can be a difficult task to carry out. The free trials allow the product to circulate in the market without having been acquired, which allows the customer to know it, create interest in it and determine if it is a good option or not to acquire it. These can be delivered for no apparent reason or in the purchase of a certain product or use of a service; they can also be delivered through correspondence, or within the point of sale.
Within the subject there may be associations between brands or companies, because when buying one product, the sample of the other will be delivered.
According to the World Offers website, 65 percent of consumers prefer to receive free trials of a brand, regardless of whether they already know the product or not. This data contrasts with a 10 percent who prefer the delivery of these through raffles and contests.
Nielsen Company studies indicate that 31 percent of customers who are interested in them and that after trying them buy the products. Therefore, it is a good tactic to generate clients for a commercial firm.
Direct Marketing Association UK reveals that 35 percent of Internet users are more likely to subscribe to emails from a brand or company with the aim of obtaining free samples.
Digital product sampling
It is an Internet-based sampling method that aims to narrow the range of target consumers. The point is to ensure that product samples are not provided carelessly. Providing incorrect product samples will result in wasted promotional costs. Doesn't every product sample have a price? By using the digital product sampling, companies can save on promotional costs (the cost of providing product samples). Digital product sampling provides sufficient data to serve as a basis for analysis of consumer behavior and their responses to the products offered. Thus, the marketers will be able to find out what consumer preferences really are. The digital method doesn’t provide enough space for assumptions that often contribute to mistakes in making promotional strategies.
The need for a platform
If you are a marketer or product owner, you cannot simply implement the digital method. You need a digital product sampling platform that will make it easier for you to collect data about your target consumers. This is where Peekage comes in. Peekage is a digital product sampling platform provider company that is able to streamline your promotional funds