Social media? SEO? Which one is the most important for growing your business? The answer may surprise you! There are numerous advantages of combining social media with SEO for growing your business. Each one works differently for ranking in search results.
But when combined, they will take your search result ranking to the next level. This is why you must take advantage of the different social media and SEO combination packages that are available to you. This is especially true when you don’t have the time and need to outsource some of the important work for your business.
When you take the time to combine your SEO practices with your social media, there are no special tricks you need to be aware of. You only need to make sure you are following the best practices for each and performing them in all areas.
Combining Social Media Management and SEO to Grow Your Business
1. Determine Your Keywords
By now, you know that keywords are important for SEO. However, did you know that those keywords must also be used in your social media posts if you want to see the best results? If you have not determined your keywords yet, this is the first step you must take. There are multiple keyword research tools available. If you don’t have time to find keywords on your own, that research is included in social media and SEO combination packages.
2. Create Quality Content
When you are creating content for your website and social media, are you focusing on quantity or quality? Many people focus on quality posts on their website. But when it comes to social media, most people think more is better. Therefore, they spend their time creating dozens of social media posts that have nothing to do with their business. And these posts don’t even relate to their target audience at times!
We want you to know that you must create quality content for everything you are placing on the internet. This quality content will draw more people to your website and your social media channels. Failure to do this will result in not only lower rankings in search engines, but the loss of readers and followers.
One of the advantages of combining social media with SEO is being able to reuse quality content and post it in multiple areas on the internet.
3. Create Timeless Content
As you are creating quality content for your website and social media platforms, you will also want to make sure that most of it will be relevant for years in the future. Utilizing timeless content will allow all your content to draw new people into your sites, weeks, months, or years after you have posted the information.
There are many ways to produce timeless content. A prime example would be talking about how a product can help a person every day of the year instead of how it can be helpful on the Fourth of July. Of course, you should feel free to make special mention of the product and the Fourth of July on social media. Just don’t make it your main focus.
4. Align All Your Content and Messages
Your goal is to position yourself as an expert in your field. This is difficult to do if your content and messages are not aligned. While you will want your messages to reach your target audience, you should also focus on making sure everything you are sharing meets the same criteria.
There is hardly ever a point of posting things on social media that have nothing to do with your business, because it transfers a person’s focus. Doing that is a good way to lose people as readers and followers. Instead, focus on sharing the content you post on your website, as well as other items that will continue to establish you as an expert in your field.
5. Always Focus on What People are Searching for
You may think that you know what people want, but most of the time, you will be wrong. We recommend doing research to see what people are actually searching for online. Once you know what type of information everyone is looking for, you can focus on creating content that will provide that exact information.
Many times, you can figure out what people are searching for by finding the long-tail keywords you need to use for SEO. Those long-tail keywords are part of what you should expect from an expert when you purchase one of their social media and SEO combination packages.
6. Utilize Hyperlinks
Adding hyperlinks to your social media and blog posts is one of the advantages of combining social media with SEO that you should embrace. Your readers and followers can click on these hyperlinks to take them from your social media page to your website or vice versa. These extra clicks will give you bonus points with Google and will rank your website higher in search engine results.
7. Make Sharing Easy
Let’s say you have one thousand followers and readers right now. That may not seem too bad, but you know you are going to need more to keep your business going. We recommend making sharing easy on your website and social media platforms. Sharing on social media is already easy, because there is a share button right there. On your website, you must add buttons for every social media platform you are on. Your readers can then click on the button of their choice and share what they just read onto their social media platforms. This is an excellent way to grow your client base with very little extra work on your part.
Combining social media and SEO is an excellent way to grow your business. All the advantages of combining social media with SEO will help with taking your business to new levels. While you can accomplish many of these things on your own, it is a better idea to hire an expert in the field. All SEO and social media experts offer social media and SEO combination packages
that will help you reach new heights in search engine rankings.