Did you know that most adults spend more than 7 hours a week reading or watching social media content? And the good part is that when they find the content informative, interesting, or entertaining, they will more likely continue exploring and visit the suggested links at the end of the post. That is how powerful content is. 

On the other hand, content on social media is just quite the same. The more engaging your content is, the more people will likely to become your social media followers. This is why the overall success of a social media campaign entirely depends on how effective their content marketing is. 

If you are looking for ways to improve your content and get more , listed below are some examples of social media content that drives conversion.

#1. UGC or User-Generated Content

Aside from producing your own high-quality content, you can also use the content of other people (primarily from your existing followers), citing how they like your brand. This approach makes your follower become the hero of the day, and most people like and trust the content. User-generated content can either be a picture, testimonials, or short video clips. According to research, more than 85% of today, millennials believe that UGC is a good indicator that the brand is legit and trustworthy. 

#2. Infographics

Infographics are a type of content that uses a combination of images and text that produce informative and eye-catching information. The information that is being relayed is not only visually appealing but also easier to digest and understand. Due to that reason, Infographics usually generate more engagement than posts with just pure text, and it can create a lot of likes and shares too.

#3. Podcasts

Podcasting is a new way of communicating with your audience. This type of content makes information more personal since it is communicated directly to them either through a prerecorded video or audio. Once your followers choose to subscribe to your podcast feed, each of your podcasts are automatically downloaded to their computer which they can listen at their convenience.

#4. Livestreams

Facebook, Instagram, and Youtube have this feature, which allows their users to create live streaming videos. Similar to podcasting, it allows you to relay information directly to your followers, but this time, however, it would be in real-time. Having said that, this also means that you can get real-time engagement from your viewers. It also allows you to offer live support, Q&A sessions, and even office tours.

#5. Contests

People always love free stuff. That is why a lot of people engage in social media contests. While the process of joining a contest could be demanding, people still won’t hesitate to join, especially if you offer a prize that your followers will be interested in winning. Also, to reach a lot of people, make sure to incorporate relevant hashtags. You can use hashtag generators like Hashtagforlikes to get not only the perfect hashtags for your brand but also those that are popular and currently trending in different social media channels.


Content is vital to your social media campaign. Failing to provide high-quality and engaging content to your target audience will put all your marketing effort to waste. So try to consider creating these types of content we mentioned above to attract people and eventually make them loyal customers.