There have been tremendous improvements in smartphone technology in the last couple of years. It is not uncommon for smartphone manufacturers to produce phones with 6GB RAM. Phones have become faster and can be used for a host of processes that weren’t possible a decade ago. 

It is safe to say that we’re living in exciting times. That is why you should consider learning app development as they’re shaping our future since the smartphone has become an indispensable piece of technology. Here are some of the reasons why you should consider learning Android development.

Global Reach

When you build an app, you won’t just be limiting the usage to your geographical location. Anyone with a smartphone who can access the Google Play Store can download the app. The majority of mobile users are on the Android platform. Android is popular in both developed and developing countries. If you have a good app, you can be sure there will be a demand for it regardless of the location. You just have to go through the Google Play Store to see the kinds of apps that have been developed.


Android development allows for customizations that might not be possible with other operating systems. Android not only offers a ton of customizations for developers but for users as well. You might not like the messaging app that comes default with the phone. There thousands of messaging apps that you can choose from the store. Customizations allow for developers to create highly-interactive and engaging apps. You can try out different layouts and do split testing during beta testing to determine which features that are preferred by your target audience.

Personalized User Experience

You’ve probably heard people saying “Google knows everything about you” Google has perfected the art of understanding user habits. It won’t come as a surprise when Google stands to recommend your app in your store if there is positive feedback from the users.  For a developer, there is nothing more fulfilling than having an app with good user retention and high user engagement.

Voice Assistant

Voice searches have started becoming popular and Google predicts they will overtake text-based searches in the next 10 years. Google assistant is also more reliable compared to Apple’s Siri. This gives app developers flexibility to work with a system that is constantly improving. There is the capability of integrating a voice search with a Geocoding Service for a robust app depending on the functionality.

Smooth Approval Process

Google is friendly when it comes to approving apps on its platform. As long as your apps meet their quality standards, it won’t take long before it goes live on the store. It can be discouraging when you get your app gets rejected several times. Google is more lenient compared to Apple and that is why developers prefer the Android platform. Even if Google rejects your application, they will give reasons and you can always make improvements before you submit the app for approval.

Huge Market

Google has a big market for app users compared to Apple. This is due to the fact that the vast majority of people use the Android Operating system. It can be a challenge trying to market your app when you’re just starting out. If your app starts becoming popular, Google will suggest it users who are looking for solutions similar to what it is offering. According to statistics, more than 1.5 million Android devices are activated on a daily basis.

Job Prospects

You will never run out of job prospects if you’re an Android developer. Smartphone usage has been on the rise in the last ten years and humans are always looking for the latest and the brightest. Most companies have realized the need for investing in mobile apps because of the benefits that they can get.  Once you’ve mastered app development, you can choose to be employed or work freelance. You get to set your own hours and you don’t have to worry about money.


Did you know that the most expensive app on the Google Play Store costs $200? When you’re an Android developer, you get to set the prices for your app. If potential users find it useful, they’ll be willing to pay for it. You can also decide to monetize the app with ads. You just have to make sure that the ads are not intrusive.

To sum it up, there are so many reasons to learn Android development. It will be an exciting career that is full of challenges and can be rewarding as well. You don’t have to go to school to get started when there are free resources on the internet.