The world of digital marketing is ever-evolving, and various platforms and tactics could potentially secure your business’s online success.

While there could be a variety of tried and tested tactics, you may have already adopted into your operations; you might have failed to utilize other platforms and techniques, which could be costing your business.



To ensure your brand reaches its online potential, here are the digital marketing trends you mustn’t ignore.

Influencer Marketing
As billions of people across the world are on at least one social media channel, influencer marketing has become big business. Rather than relying on magazines and online articles to learn more about the best products or services on the market, users are turning to various Instagram influencers, vloggers, and bloggers to find recommendations and product advice.

In fact, a reported 49% of consumers reportedly rely on influencer recommendations, which is why many brands are attempting to utilize their trust to grow their sales and brand recognition, and you would be smart to do the same.

Email Marketing
Regardless of whether you are running a B2C or B2B company, email marketing can be one of the most effective strategies for growing your conversion rate. By improving the relevancy and timing of your email newsletters, you could dramatically increase your web traffic and sales. Plus, it can be an effective tool for retaining your existing clientele.

To ensure your brand’s success, you must look for an email marketing tool that offers the following features:
• Personalization
• Segmentation
• Reporting
• A built-in CRM
• Contact and lead scoring
• Easy-to-use templates
• Platform integration (Facebook, WordPress, etc.)

If you are unsure on how or where to get started, Yeah! Local has written an insightful review on ActiveCampaign software.

Voice Search
According to Google, 20% of mobile queries are voice searches, which is due to the rise of the virtual assistant market. 

As many more people are searching for answers to their questions through audio content, and artificial intelligence is becoming smarter, the number of mistakes made by the most popular voice assistants, such as Alexa, Google and Siri, has reduced considerably.

For this reason, many forward-thinking brands have incorporated voice search into the online marketing strategies. For example, Domino’s Pizza now allows its customers to order pizzas through Amazon Echo’s Alexa.

If you want to follow in the footsteps of many brands using voice search in their digital marketing strategies you must:
• Write content in a conversational tone
• Consider the keywords people would speak over typing
• Aim to feature snippets on Google
• Claim your Google My Business listing

Conclusion
Any brand that wants to grow their sales, awareness and online following must look beyond traditional marketing tactics and strive to provide improved customer experiences. For example, they must utilize personalization in email marketing, refine their content for voice search, and reach customers via influencer marketing. As a result, they could stay one step ahead of their rivals while considerably boosting a brand’s popularity and revenue.