It’s true: Email should be the business of every business. It serves as the marketing hub of any brand worth its salt. It’s the easiest way to get your message across, both internally and externally. You use it to provide vital notifications. It also gives you storage space when storing important information or shared files.

Many business owners just go ahead and choose an email provider based on brand familiarity, but it’s crucial to review your options before you commit to a service that’ll become your team’s most important communication service. 

The right email hosting provides more than the right tools, but the combination of support and features that will ease your marketing and internal affairs.

In this article, we will look at the top business email hosting services and what each does best.

Self-Hosted Email: This is for companies or entities with their own servers, which allows them to host their own email instead of using a third-party provider. Self-hosting in itself provides better control and customizability, though it possesses a couple of disadvantages as well. One is the added costs of servers and the required systems admins to maintain/manage them, as well as the challenge of keeping email communications from being marked as spam, which typically makes third-party hosting the better option.

Shared Web and Email Hosting: This is the most offered email hosting service by providers. For instance, if you will host your website through a provider like Crazy Domains, you can also host your email there seamlessly as well. In many cases, email hosting is packaged with your web hosting subscription for free.

Third-Party Email Hosting: If you’re looking for more features than what is provided by a web host, consider choosing hosted email providers. This option allows you to avoid the costs of self-hosting. Moreover, a subscription to a reliable and trusted hosted email service will most likely come with other crucial tools necessary to run your business more effectively. This may include shared contacts and calendars, team chat, built-in video conferencing and others.

Other worthwhile notes
Understanding the difference between an email hosting provider and email clients are important as well. An email host is the entity/facility that allows you to send and receive email across networks. An email client or email app is the application itself used to write and read email communications. Your email host and the client can be different entities. For instance, it’s possible to send and receive emails hosted via a mobile Microsoft Outlook app or G Suite on a desktop.

There's not a lot to look for as far as features go when you combine your web and email hosting; you get the features your web host provides. And when you choose to self-host, you must create your own features; the options available are more for the tools you will use to manage and personalize your email.

In summary, the choice comes when you're shopping for the best third-party email hosting service for your business website. There are a variety of features to assess and choose, but what's vital will depend on your business model. Check out Crazy Domain’s packaged offers to get a good example of this.

With that said, go meet with your marketing team and assess what your business really needs in terms of email hosting and marketing in its general sense. Reference this article for easier decision-making.