As a business owner, you may be torn between only accepting cash and accepting credit cards. This is understandable, and you may even be wondering why your customers enjoy using their cards so much. If you are considering new merchant account solutions, your customers would probably want you to know the five following advantages of paying with credit cards. 

1. Build Credit

When used responsibly, a credit card can help you build and maintain credit. Credit reporting agencies assign cardholders a score, which ranges from 300 to 850, and cardholders with higher scores are deemed more creditworthy by banks and financial institutions. Some merchant account solutions can help business owners check these scores before issuing credit. 

2. Make Big-Ticket Purchases

Life can be expensive – and some big-ticket items such as electronics, cars, and furniture can make a dent in your wallet. However, if you have a credit card, you will have no problem obtaining these items when you need to. 

3. Emergency Protection

Very few people can deny that a credit card can be a lifesaver during a financial emergency. Auto repairs, unexpected medical emergencies, and home repairs can be charged to a card and paid off later with a credit card. 

4. Reward Programs

The majority of credit cards offer rewards to card holders. These rewards range from airline miles to free points (which can be used to purchase items). Other rewards include hotel stays, points toward car purchases, cash back, and store discounts. 

5. Zero Fraud Liability

In modern times, identity and credit card theft are serious problems. Unfortunately, if someone makes an unauthorized purchase with your debit card, there is no guarantee you won’t be held liable. Fortunately, many credit cards have a “zero liability” policy that prevents the bank from charging a cardholder if a purchase is made without their consent. 

Consider Clover

The Clover POS system accepts all types of major credit cards, and its efficiency provides business owners with a variety of useful analytics and tools. Call Merchant Account Solutions today to learn more.